Use Alexa's keyword research tools to:. This site is not gaining any traffic from these keywords. If competitors are gaining traffic from the keyword, this may be a good investment opportunity. An estimate of the traffic that competitors are getting for this keyword.
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The score ranges from 1 least popular to most popular. Boost traffic by filling gaps. An estimate of how relevant a keyword is to this site. The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.
The score ranges from 1 least relevant to most relevant. How to find easy keywords. An estimate of how difficult it is to rank highly for this keyword in organic search. The score ranges from 1 least competition to most competition. Optimizing for buyer keywords. Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords. Improving existing content.
A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy. Top topics by total engagement amongst this site and it's competitors Top Social Topics We find topics by analyzing web articles that are publicly shared on Twitter and Reddit.
We determine top topics for this site by the total engagement with tweets or Reddit posts that mention an article that is relevant to the topic and was published by this site or its competitors.
Topics are based on engagement from the past year, updated monthly. The competitors list can be found next to the search input field at the top of this page. Social engagement based on the past year, updated monthly. The number of articles published by the site that were mentioned in public Twitter or Reddit posts. Top articles by total engagement amongst this site and its competitors Popular Articles Use these articles to understand what content is most likely to interest the audience of these websites.
Based on articles from the past year, updated monthly. Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge. Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.
How to increase search traffic. Ordered by how many other websites link to them, which can be used to evaluate a site's reputation on the internet. Also referred to as 'Sites Linking In', this is the number of sites linking to riverisland. An estimate of this site's popularity. Updated Daily. Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same? Measure your site's popularity with Alexa's traffic analysis tools.
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You'll find the tools you need to drive more traffic, including: Keyword research Competitive analysis Content and SEO audits Audience analysis Website traffic statistics Start Your Free Trial Keyword opportunities breakdown Keyword Opportunities Breakdown These are customized keyword recommendations this site could target to drive more traffic.
Keyword Gaps. Keyword Opportunities Breakdown These are customized keyword recommendations this site could target to drive more traffic. Top industry topics by social Engagement Top Industry Topics by Social Engagement Topics that this site and its competitors published articles on that were mentioned in public Twitter or Reddit posts. This Site. Competitor Avg.
Total Avg. Comparison metrics Comparison Metrics These metrics show how this site compares to its competitors. Comparison Metrics These metrics show how this site compares to its competitors. Search Traffic The percentage of organic search referrals to this site.
Search Traffic Competitor Average The average search traffic percentage for this site's competitors. Bounce rate Percentage of visits to the site that consist of a single pageview. Bounce rate Competitor Average The average bounce rate for this site's competitors. This site. Competitor Average The average search traffic percentage for this site's competitors. Competitor Average The average bounce rate for this site's competitors. Top Keywords by traffic Top Keywords by Traffic Top organic keywords that are driving traffic to this site.
Top Keywords by Traffic Top organic keywords that are driving traffic to this site. Search Traffic. Search Traffic Search Traffic The percentage of organic search referrals to this site that come from this keyword. Similar Sites by Audience Overlap Similar Sites by Audience Overlap Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.
How to use similar sites. Similar Sites by Audience Overlap Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.
Similar sites. Alexa Rank. Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day. This site ranks:. Daily Time on Site Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day. Drive More Traffic Improve results from search and content marketing. Keyword Gaps This site is not gaining any traffic from these keywords. Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.
Search Popularity An estimate of how frequently this keyword is searched across all search engines. Keywords driving traffic to competitors, but not to this site Keyword Gaps This site is not gaining any traffic from these keywords. Traffic to Competitors Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.
Search Popularity Search Popularity An estimate of how frequently this keyword is searched across all search engines. Traffic to Competitors. Bloggers tend to be inspirations for young people and wearing River Island will make the younger people want it more.
Good pictures of the items both on a model and without a model. One at the bottom close to Marble arch, one in the middle of the street and one close to Oxford Circus. They can increase their selling with a famous face out for the customer to recognize and associate the brand with. By decreasing the items it would be easier for the customer to find what they are looking for. River Island do not have stores in America which is a loss for them, by possibly expanding to America they could increase their selling.
Being associated with a famous face will increase the odds of being recognized and remembered, it will also increase the selling since famous people have a major influence on regular people.
Therefor trend changes could be an issue. Having a role model can also increase selling. Not working with as famous people as their competitors can cause a decrease in selling. According to River Island themselves they offer key trends from designer runway, which they translate into their own unique design without ripping them off.
This way they are following the latest trends, but still keeping the River Island feeling. This makes it possible for the customer to follow the trends without paying a fortune.
Price: Here River Island is using the skimming strategy to attract costumers. They start of with a higher initial price and then lowering the price over time. They also adjust the price after what kind of items they are selling.
When they did collaboration with a designer the price on the clothing from that collection was higher. Place: River Islands stores are placed mainly in the centre of a shopping area or in a mall, they also have an online shop and they sell through both ASOS.
Promotion: River Island advertises themselves mostly through their own social media such as Twitter, Instagram and Facebook. They also do collaborations with bloggers to attract new fashion-interested customers. And they have commercials that you can see on Youtube before a video. During London Fashion Week they also held an event. Physical evidence: Similar for all River Island stores is the white brick wall that you can see in different places, also that they divide the items clearly into sections.
Also that they have a, quite often, large shoe and accessory department. The bags at River Island tend to change now and then, but they seem to have a regular white plastic bag with the black logo on it.
If you are in need of help you need to find them and ask for it. When returning an item they ask you why you are returning it and if they could show you something else. The staffs have training and they get healthcare provisions. The fact that they do training is good for the customer because the staff will have better knowledge and they can offer better help. A well-educated staff will bring customers back to the store. This is a quote from River Island about working at them.
River Island is very trend focus, therefore they are very high up on the trend focused scale. The say that they take key trends from the designer runway to follow the latest trends. Even though they always keep up with the trends their price is not the highest one on the market.
The price depends on if it just their regular collection, their limited collection or designer collaboration collection. Where to go from here To develop their brand River Island has two main opportunities.
One is to develop a new collection, River Island basics. If creating a basic line the customers would know that they could go to River Island for everything they need. River Islands other opportunity is to expand to America. But to really be as well known as they.
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