You just have to spend that money on a stranger. As the exchanges grew—from 4, participants in Christmas of and 17, in —McComas and Jessica Moreno, his wife and cofounder, felt pressure to make money from running the site. Since last Christmas, users have been able to use the Redditgifts Marketplace to buy and ship gifts for the exchange.
The interface centers on anonymous gift exchanges, making it easy for users to send gifts without juggling shipping and billing addresses. A single click makes the gift anonymous, with an option to include a name of your choosing for the sender your first name only, or your Reddit username or none at all. The vendors vary widely—from Squishable , a popular maker of stuffed animals, to less mainstream stores like Hugstrosity , which sells teddy bears with tentacles on them—and McComas hopes that it will soon be the go-to place for all online present shoppers.
But Redditgifts sellers have gone on the record as saying that the smaller marketplace has top-notch service , and will outshine Amazon if it stays that way as sales scale up.
In the meantime, McComas and his team have the benefit of a uniquely devoted customer base. Above all, Redditgifts is a community—just like Reddit is. When the Reddit community gets behind something, it usually happens—so Redditgifts is bound to keep flowing into the mainstream, and their Marketplace is likely to follow. By providing your email, you agree to the Quartz Privacy Policy. Skip to navigation Skip to content.
Discover Membership. In the United Kingdom, nearly 18 million people have been forced into debt since the start of the pandemic, pushed to paying for things with credit cards, dipping into their overdrafts, or borrowing money from friends and family.
In the US the story is similar , with millions more slipping into poverty; despite the US government sending out stimulus cheques, many criticised them for being too low, and many did not receive them at all. In response, some users have not held back in their responses. Many people have been put into difficult positions they have probably never had to face before. I think a lot of us have had a challenging year.
On the other side of the exchange, users are also concerned over what they might be sending as well as how they might come across to their own Santas. At the start of the pandemic there was speculation about whether COVID could survive on post and packages, a frightening prospect for those relying on deliveries and mail services to stay out of crowded shopping centres and supermarkets.
Some participants are also reluctant to spend as much as they would because of income difficulties, or going straight to massive shopping giants like Amazon because of struggles with the postal service.
Rather than postpone or abandon the exchange, however, the social media company tapered the scale of the event by disabling international gifting and posting recommendations from the World Health Organisation about shipping and receiving packages.
Reddit is "sunsetting" its annual Secret Santa gift exchange and Reddit Gifts, with this year's being the last. Celebrities such as SnoopDogg and Bill Gates participated in the secret seasonal exchange.
Users have reacted angrily to the decision, which Reddit says is needed to focus on "user experience". One called it a "war on Christmas". The Reddit tradition has seen more than 1.
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